Wojciech Więcławski
/VOY-chekh/ /VYEN-tswahv-skee/
or just wiwo /VEE-voo/
Don't worry, I know it's hard to pronounce. Almost nobody gets it right.
Product-minded software engineer with a designer's eye.
I build digital products that make sense technically, visually, and commercially. My background spans engineering, design, digital marketing, and creative production.
About
I've spent more than a decade in digital. I write code, but I also understand the business, brand, content and people around the work.
Business and engineering
I'm comfortable in a technical review, a client call, and the awkward bit between the two. I like owning work from the first brief through launch and maintenance.
Teams and remote work
I've worked remotely with people across Australia, Indonesia, Europe, the UK, and the US. At Juicebox, I led frontend standards across a distributed team. At Red Bull, I led a team of around twelve across more than twenty social channels.
Design systems & UI
I care about the details people feel: hierarchy, states, motion, and whether a product actually earns trust. At Bridebook, I work across engineering and design on Aura, the company's design system.
Teaching and clarity
I'm also a certified kitesurfing, windsurfing, skiing and yoga instructor. Teaching made me better at explaining difficult things simply, whether that's in a workshop, code review, or product demo.
Currently
What has my attention right now, at work and outside it, as of mid 2026.
Building AI into products
I build AI features with the AI SDK and AI Elements: chat interfaces, and the tool access behind them. The work gets interesting after the demo, once people who didn't build it start typing into it.
The work around the work
I use AI on the work that is not just code. Research, SEO, motion, image generation. I still bring the engineering approach like a knowledge base, a repeatable brief, code that runs the model instead of a tab I have to look at. That is how the illustrations on this page were made.
Running my own agents
Alfred is my personal assistant, running on Hermes Agent on hardware I own. My Instagram automation runs through him and none of it is a black box. I'm testing how far that goes when the agent has a computer of its own: a file system it controls, and Docker containers it starts for itself.
Design systems past the design team
Designers build the system. I'm interested in how far it reaches after that, and what Claude Design or Google's DESIGN.md change about the answer. If an agent can read the brand, a developer or a marketer can ship something that fits without opening a new design request.
Education
Computer Science, BEng
Poznań University of Technology · 2012–2016
Management in Virtual Environments, MSc
Kozminski University · 2016–2018
Work
My own product, product engineering, agency work, and formative years in digital at Red Bull.
ChatPanda
2026 – presentFounder
One of two founders. Comment-to-DM automation for Instagram. Someone comments your keyword and your link lands in their DMs, without you touching anything. It runs on Meta's official Instagram API and passed Meta's app review, so it is not one of the grey-market bots that put accounts at risk.
As in a small startup team, I do a bit of everything: product, design, engineering, marketing, content, customer support, and more.
I spent years running social channels and Red Bull and now I build the tools for managing them. Give it a try and follow us on Instagram!
Bridebook
02/2025 – presentSenior Frontend Engineer / Fullstack Engineer
Remote
Bridebook is where most UK couples plan their wedding, and a marketplace connecting them with venues and suppliers: two products, two audiences, one system.
I build product features across the stack. Beyond the day-to-day I lead our design system work across engineering and design. Built an AI wedding website generator as a prototype. It is now a product feature and couples design their wedding website with AI.
Juicebox Creative
05/2024 – 02/2025Senior Frontend Engineer / Frontend Team Lead
Australia / Indonesia / remote
I led frontend standards for a distributed creative agency, helped choose a stack the team could live with, and shipped responsive web products. Most of the day-to-day work was React and Next.js with TypeScript and Laravel with PHP.
Red Bull
2015 – 2022Social Media Manager / Digital Specialist
I ran digital projects for redbull.com (event websites, landings, web apps, digital activations) and led a team of around twelve people across more than twenty social channels. The job sat somewhere between brand, creative production, agencies, analytics, and making sure a surprising number of moving parts kept moving in the same direction.
Independent work
2020 – presentSoftware developer & consultant
Websites, web apps, and mobile products. Sometimes I own the build end to end. Sometimes I join a team for a specific slice of the product. I also bring product, visual, and technical judgement when the brief is still a bit fuzzy.
Shangrila Travel · 2024–present
I've built and maintain the platform for a Polish tour operator: frontend, backend, CMS, deployment, and the ongoing work after launch. shangrilatravel.pl
BidCars4U / Auctions Seeker · 2023–2025
Automotive auction archive with more than a million pages, live inventory, localisation, and serious SEO requirements. bidcars4u.com
TestForADHD / TestNaADHD · 2026–present
English and Polish ADHD screening web apps at testforadhd.com and testnaadhd.pl. Pipelines for Instagram carousel generation and autopublishing at @test_for_adhd_com and @test_na_adhd_pl.
Berkeley Health · 2022–2023 · UK
iOS and Android app for diagnostic self-tests, with product content, results, and guided instructions.
Give Me Art · 2023–2024 · remote
AI art generator and custom t-shirt ordering, built with a team working across time zones.
And a few more that stay between me and the client.
Contact
Have a thoughtful product to build, a tricky system to improve, or just want to talk? Write to me.